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Using Growth Driven Design to Solve
Website Headaches




75% of users admit to judging a company’s credibility by their website in Stanford Web Credibility Research.
An outdated or dysfunctional website does more than irritate users; it damages your brand.

As a business owner or marketing professional, there are two questions you need to ask yourself:

  1. How long has it been since you last refreshed your website?
  2. Is your website working as hard as it should be to generate leads and close customers?


Yes, you’ve probably realised your website’s makeover is overdue but if there’s one panic-inducing phrase, it’s “website redesign.”

54%
of 3,500 surveyed companies claim that their website redesign will take at least 6 months to complete.

<49%
of website redesign projects finish and launch on time.



The 5 major flaws in traditional website design processes:

  1. Always costs more time/money than expected
  2. Design and UX decisions aren’t data-driven
  3. Strategy is once-off, instead of ongoing
  4. CMS more problematic than it should be
  5. Completed website is quickly outdated

H2: Growth driven design (GDD) is the cure for these headaches:

  • Minimise the risks of overdue delivery, budget shocks and project failure
  • Produce higher-quality results through learning and continuous improvement
  • Ensure the entire business benefits from the alignment of sales and marketing.
When it comes to your company website, first impressions are 94% design-related.

A modern design creates a memorable first impression. A well-executed modern, growth-driven design delivers results, faster than you can imagine.



Lower cost

Lower upfront cost - work can be started with fewer resources because effort will continue beyond website launch, over time.

Respond faster

Respond to change faster - adapt easily to changing customer demands, keep up with trends, implement new functionality quickly.

Smarter decisions

Make safer, smarter decisions - no guesswork or gut feel; everything is tested and measured, to implement what works. If it doesn’t work, keep tweaking until it does.



What makes Growth Driven Design a game changer?

  • Creates: more opportunities for you to convert current and new customers into leads and leads into sales.
  • Leverages: visitor behavioural data to continuously optimise your site and measure which changes have the biggest customer impact.
  • Measures: efforts to ensure you are best serving your core customer base and their interests to set you apart from the competition.

How does Growth Driven Design work?

  • Instead of a lengthy build, GDD takes a launch pad (essentials only) website live in under a month.
  • Once live, ongoing data analysis provides actionable insight on website performance based on actual user activity in real time.
  • Website is regularly tweaked based on these insights, which means your website is always improving and adapting to customer needs.

The result? A high-impact, long-lasting website at only a fraction of the time and effort.

Interested in a deeper dive into the mechanics of Growth Driven Design?

READ MORE




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